Marketing for Exposure, the Real Truth!
When you wade through the process of selecting a listing agent or real estate office to sell your home, marketing is an important factor often overlooked by sellers. Let's give you a bit deeper understanding of real estate marketing and what really is a benefit to you.
The Good: There are many different mediums available to create exposure. Roughly 80% of buyers now start their home search online. Here are a few "must haves" which provide these online shoppers the instant information they demand!
1. Virtual tours allow buyers to watch a video presentation of your home and lot.
2. Multiple photos posted in the MLS (multiple listing service) for those buyers without high speed internet connections.
3. Single Property websites are a web based page devoted to information regarding your property. All kinds of wonderful information and reports can be posted here for buyers to review. This site will also have links to the Virtual Tour and numerous photos of your property.
The Bad: Print media such as newspaper and magazine ads will be of a much greater benefit to the real estate office than any help to you. I'll emphasize again, 80% of prospective buyers start their search online, and this number is growing! Magazine ads have a lead time of 30-45 days so you can be "on the market" for over a month before these even appear. Newspaper ads are designed to make the office phone ring. Their real purpose are as new lead generators for a real estate office.
The Ugly: Most real estate offices are now owned by large corporations. These offices may have 50-100 agents in a single office. Management must make the phone ring for "floor time." Floor time is simply an assigned time for an agent to sit at a desk and answer calls from ads. Problem is, there is a high likelyhood this agent has never even seen your property. Most agents and offices will sell anything anywhere, they cannot possibly get out and see all the inventory or be an area expert. Your listing agent should be handling every single call from a prospective buyer or real estate agent with interested clients.
When you wade through the process of selecting a listing agent or real estate office to sell your home, marketing is an important factor often overlooked by sellers. Let's give you a bit deeper understanding of real estate marketing and what really is a benefit to you.
The Good: There are many different mediums available to create exposure. Roughly 80% of buyers now start their home search online. Here are a few "must haves" which provide these online shoppers the instant information they demand!
1. Virtual tours allow buyers to watch a video presentation of your home and lot.
2. Multiple photos posted in the MLS (multiple listing service) for those buyers without high speed internet connections.
3. Single Property websites are a web based page devoted to information regarding your property. All kinds of wonderful information and reports can be posted here for buyers to review. This site will also have links to the Virtual Tour and numerous photos of your property.
The Bad: Print media such as newspaper and magazine ads will be of a much greater benefit to the real estate office than any help to you. I'll emphasize again, 80% of prospective buyers start their search online, and this number is growing! Magazine ads have a lead time of 30-45 days so you can be "on the market" for over a month before these even appear. Newspaper ads are designed to make the office phone ring. Their real purpose are as new lead generators for a real estate office.
The Ugly: Most real estate offices are now owned by large corporations. These offices may have 50-100 agents in a single office. Management must make the phone ring for "floor time." Floor time is simply an assigned time for an agent to sit at a desk and answer calls from ads. Problem is, there is a high likelyhood this agent has never even seen your property. Most agents and offices will sell anything anywhere, they cannot possibly get out and see all the inventory or be an area expert. Your listing agent should be handling every single call from a prospective buyer or real estate agent with interested clients.
Make sure the marketing and exposure being presented to you is being represented truthfully. Realize that what happens when a prospective buyer or buyer's agent calls, goes hand in hand with the actual marketing material. Exposure must have a positive outcome!
The solution? Agent specific advertising. Every bit of marketing material we create, including the sign in front of your home, has one phone number. Every single call goes directly to your listing agent who does have the intimate knowledge of your property to answer questions and get those buyers moving!
Let a Carmel Valley Expert Sell Your Carmel Valley Home.
OnlyCarmelValleyHomes.com
